Strategy

Before establishing a UM-Dearborn social media presence, it is essential that you take some time to think about the strategy and long-term sustainability of the site. Answering the questions below and creating a content map (including planned posts for the next month) will help ensure that your social media presence is a success.

Purpose

• Why are you establishing a social media presence?

Objective/Goals

• What do you plan to achieve with this social medium?
• Inform? Encourage dialogue? Share information? What kind of information?
• What platform(s) will you use to achieve this?

Target Audience

• Who will be reading and commenting on your social media? Who are you trying to engage?

Execution and Maintenance

• Who will establish the social media site?
• Who will be the administrator and maintain the site?
• Do you have the support of senior leadership?
• How often do you plan to update it? (Sites should be updated at least once or twice a week, and depending on the type of social media, more frequently.) 
• How will you make connection to other UM-Dearborn social media sites?  
• How will you measure the outcomes to know that you have met your goals?