Marketing and Digital Marketing Major Map
Get started thinking about the future now.
Use this major map to explore possibilities and plan for success in five overlapping areas of career and academics.
Choose your year below, then see what you can do when you:
- Learn. Develop the knowledge and skills to complete your major.
- Engage. Contribute to campus and the community.
- Network. Build a foundation of professional connections.
- Transform. Make a positive impact in a diverse world.
- Prepare. Plan for life after graduation.
The map just offers suggestions - you don’t have to do it all.
Learn: What foundational courses should I be taking?
- BA 100, College of Business Foundations
- ISM 120, Business Problem Solving with Computer Applications
- Mathematics according to your placement, College Algebra required
- Composition courses or General Education requirements
Engage: What kinds of activities and organizations can I explore?
- Join Talent Gateway
- Attend a major-specific organization meeting or activity in the College of Business
- Join VictorsLink, the online hub for all student organizations and event activities
- Volunteer on or off campus, see Civic Engagement for ideas
Network: What are important topics in my field?
- Visit Mardigian Library to explore endless resources and librarian support
- Explore the American Marketing Association (AMA) website
- Understand consumers and their behavior
- Analyze data to inform a successful marketing strategy
- Use modern technology to reach and understand consumers
Transform: What are the challenges and the strengths in my community?
- Make a habit of reading the local newspaper
- Attend a community or town hall meeting
- Learn whether community members have the financial literacy to plan for a secure future
- Visit the Office of Student Life to learn about volunteer opportunities and community needs
Prepare: What are the career options for people with my major?
- Careers in sales, advertising, and retailing
- Careers in marketing research
- Careers in social media marketing, search engine marketing, web analytics
- Careers in marketing management and implementing marketing campaigns
Learn: How do I build on foundational courses?
- Elect Marketing Principles
- Complete BBA prerequisites: Financial and Managerial Accounting; Micro and Macro Economics; and Business Statistics
- Begin electing BBA core requirements like Career Planning, Information System Management and Business Law
- Meet with your advisor to declare your major
Engage: What activities and organizations will help me develop professional skills?
- Join the American Marketing Association (AMA)
- Join general business organizations like CREW and Alpha Kappa Psi
- Participate in networking activities (starts with BA 300) and attend speaker events hosted by the College of Business
Network: How do I connect with faculty and students with similar interests?
- Make connections with students in your MKT 352 class who are planning to major in Marketing
- Talk to your MKT 352 instructor during office hours about the Marketing major
- Attend meetings of the campus American Marketing Association chapter
Transform: What are the challenges and strengths of the Detroit Metro area?
- Contribute to a community project through the Office of Metropolitan Impact
- Become a Diversity Ambassador or participate in a Conversation on Race
- Volunteer at the Environmental Interpretive Center
- Attend Engagement Day, held annually in January
Prepare: What resources are available on campus to help me develop the professional skills I will need?
- The Internship and Career Management Center
- Talent Gateway
- Resume prep is covered in BA 300, a required BBA course
- Scholarships are available for qualified students
Learn: How do I gain expertise in my major?
- Elect MKT 454, Marketing Research and DS 302, Advanced Business Statistics
- Consider an iLabs independent study
- Talk to the Marketing faculty about career goals; make the decision to declare Marketing or the more specialized Digital Marketing major
Engage: How can I grow as a leader on campus?
- Consider running for a leadership position in a professional organization
- Participate in a campus related function like Open House and the Admitted Student Reception
- Sign up for MLK Day of Service or Alternative Spring Break
Network: How can I broaden my professional relationships?
- Participate in events sponsored by the AMA chapter
- Attend an Executive Speaker Series event
- Attend the annual recruiting event sponsored by the ICMC
- Establish a LinkedIn profile to connect with UM-Dearborn alumni or to join industry-related LinkedIn Groups that hire students
Transform: How can I prepare to effectively solve local and global challenges?
- Attend the Conversation on Race
- Consider adding a financial planning minor or certificate
- Consider a study abroad program
- Participate in the Poverty Simulation through the CIViC
Prepare: What practical things should I do to further my career options?
- Work a (paid) internship or co-op into your schedule to gain professional experience
- Create a LinkedIn account
- Participate in a mock interview on campus to pre-pare for internship interviews
Learn: How do I finish strong?
- Prepare your BBA audit and meet with your advisor
- Know your priority registration date and register on time to ensure a timely graduation
- Familiarize yourself with graduate programs that may complement your BBA in Marketing and your career goals
- Request any needed letters of recommendation from faculty who know your work
Engage: How can I mentor others to be leaders on campus?
- Participate in student recruitment events for your professional organization
- Volunteer to organize an event for your professional organization
- Consider becoming a supplemental instructor for a course
Network: How can I demonstrate my readiness for the next steps?
- Do targeted networking with alumni working in careers of interest and ask questions about job opportunities and the interview process
- Compete in the AMA International Collegiate Conference
Transform: How can I add to the strengths of my community, the region, and the world?
- Volunteer your marketing skills to help a charitable organization
- Join the Apprenticeship Program with Public Allies Metro Detroit AmeriCorps
- Coordinate a charitable outreach activity through the AMA
Prepare: How do I make the best use of university resources to launch my professional next steps?
- Visit the ICMC or campus Career Services for job placement opportunities
- Introduce yourself to professionals visiting campus
- Talk with advisors about preparation for graduate school
Marketing students learn the art and science of creating, communicating and delivering offerings that have value for customers, clients, partners and society. They develop skills in communication and project management. Marketing incorporates both creative and quantitative skills, and the job offerings vary greatly. Additional education and training may include a master’s degree or professional certifications.
In the last few years, our students have moved on to become:
- Events Manager
- Advertising or Corporate Communications Assistant
- Marketing Analyst
- Community Affairs Specialist
- Management Training Program Participant
- Product Specialist
The digital marketing major allows you to use technology to meet the marketing needs of organizations. It develops skills such as social media marketing, mobile strategies, business intelligence, and web analytics. Many students also obtain certifications like Google AdWords Certification.
Positions our graduates have obtained recently include:
- Digital Marketing Analyst
- Sourcing Specialist
- Data Science Apprentice
- Social Media Marketer
- Web Services
- Promotion Coordinator
- Sales and Marketing Analyst
How to use this Major Map
Use the map on the interior portion of this brochure to review possibilities and plan for success in the five areas listed - Learn, Engage, Network, Transform, Prepare. The map gives options so you can select what best matches your interests and goals. Start thinking about your future now and build a path throughout your UM-Dearborn career that will prepare you for success.
College is a time for discovering your passions — figuring out who you are and what drives you. UM-Dearborn offers more than 100 majors and minors, so you can find a program that is right for you. We are committed to cultivating a campus community that acknowledges our similarities and celebrates our differences. On campus you’ll find a range of support services and offices that provide the programs you need to be successful both academically and personally.
Undergraduate Student Services Office
19000 Hubbard Drive
Dearborn, MI 48126
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